I'll run your
meta ads profitably.

I help ecom brands build profitable, scalable growth engines by fixing the business fundamentals most agencies ignore. Then I make your Meta ads actually work.

Trusted with $500k+
of monthly ad spend this year

I am not an agency.

I only work with 5-6 brands at a time so each gets my full attention. Scheduling a free consultation doesn't guarantee we'll work together.

Why switching agencies hasn‘t fixed your Meta ads?

It's because agencies only focus on ads and ignore other parts of your business.

But Meta Ads don't work in isolation. They amplify what you already have. Think of them as a megaphone for your business. If your offer is weak, your website poor, or your content subpar, Meta ads will broadcast those problems at scale. You'll spend money amplifying something that converts less.

But when your fundamentals are solid - think brand strategy, unit economics, other channels - well then Meta Ads become a powerful growth engine.

This is why I audit your entire business ecosystem and help fix what's holding you back. Then I run your Meta ads profitably.

The 3 pillars that must work before your ads can scale profitably

Foundation

Get Your Numbers Right

Before we spend a dollar on ads, we make sure your business
can handle growth.

  • Know your real contribution margin and product strategy
  • Understand your AOV and LTV
  • Track metrics that actually matter (not platform ROAS)

Conversion

Make your brand sell

Your messaging and website need to turn cold traffic into buyers.

  • Optimize your site for cold paid traffic (not just aesthetics)
  • Clarify what makes you different and why people should care
  • Fix the conversion killers most brands ignore

Acquisition

Scale With Profitable Ads

We fill your funnel with new customers and grow consistently.

  • Build your multi-channel acquisition strategy
  • Create ads that convert profitably at scale
  • Plan promotions that drive growth without killing margins
LONG-TERM BUSINESS HEALTH > ROAS

How my approach is different and why it works:

I optimize for larger profits, not better ROAS.

I believe that ROAS is a lazy metric that keeps brands small and helps dishonest marketers collect their monthly retainers. I optimize for your actual profit after all expenses. That means more money in your bank account.

You work directly with me.

No junior account managers. No getting lost in an agency system with 50 other clients. When you have a question, need a decision, or want to discuss strategy, you talk to me - the person who actually understands your business and runs your ads.

I audit everything before we spend a dollar.

Before launching a single campaign, I review your website, unit economics, product strategy, other channels, and brand positioning. Agencies don’t do this. I do it because I believe it’s the only way to make your ads actually work long-term.

2 ways we can
work together

Meta ads only

I use my 9 years of Meta Ads experience and $500k+ in monthly ad spend to run your Meta ads more profitably. I also help with ad creative direction, making sure you waste as little of your ad dollars as possible.

Meta ads management
Ads creative direction

$1700

Growth partnership

Besides running your Meta ads, I become your strategic partner. I audit your entire eCommerce business - website, unit, economics, other channels, brand positioning - then work with you ongoing to optimize as you grow. I guide, you implement. I also write your ad copy.

Think of me as a fractional CMO who also manages your Meta ads.

Hands-on work
Strategic Consulting

$4900

Most agencies
  • Optimize for ROAS → keeps you small
  • Only know how to "run ads" → Ignore business fundamentals
  • Use junior account managers → You never talk to the expert
  • Charge $10k+/month → Need to justify big teams

vs

When you work with me
  • Optimize for contribution margin → Sustainable growth
  • You can count on me as your Growth Marketing Partner
  • You work directly with me → No handoffs
  • Transparent pricing → $1,700 or $4,900/month

Ready to grow your ecom business? Book a call!

What happens on the call:
We'll spend 30-45 minutes going through your business and talking about your challenges and how success looks like for you. I'll look at your Meta account, your website, your numbers, and tell you exactly what's holding you back.


I only take on clients I'm confident I can help. This call is for both of us to see if we're a good fit. Booking a consultation doesn't guarantee we'll work together.

I am not an agency.

Consider this a two-way interview. I want to hear about your why - what you’re building and what drives you. I only work with brands I believe in, because I love what I do and want it to be meaningful.

I've spent nine years running Meta ads and building marketing strategies.

This year, I'm managing over half a million dollars in monthly ad spend.
Before going solo, I worked for 5 years as a Senior Project Manager at one of the top creative agencies in my region. I built campaigns for Coca-Cola, launched small businesses and managed teams across creative, strategy, and ops. I learned that great advertising doesn't come from shortcuts but from building from the foundations up.

Most brands today are in a race to the bottom. The industry is chasing quick money and AI is only making it worse. More noise, more slop and thinner margins. The brands that survive this will be the ones who go back to the fundamentals and build proper businesses.

That’s me. If you are serious about building something that lasts, let’s talk.

What my clients say

Veljko understood our brand faster than anyone I've worked with. His creative strategy was nearly perfect from day one, and when we needed adjustments, he adapted immediately. The campaign exceeded our expectations. He's strategic, responsive, and genuinely invested in understanding your business. I'd hire him again in a heartbeat.

Roland Wallis
Brand Manager at Rauch Fruchtsäfte

Veljko helped us scale FOUND from $20K to over $350K in monthly revenue. He spearheaded our growth with Meta Ads and provided valuable advice and hands-on work across Google Ads, creative formats, and brand identity. He has both the artistic and analytical mind, which is rare to find. He was proactive, communicated clearly, and genuinely cared about our success. I'd recommend him to any brand looking for serious growth.

Faraz Zaidi
Founder & Creative Director of FOUND

We've been working with Veljko for over four years, and he's been instrumental in our growth. He helped us set up our first communication strategy and brand identity – and moved on to spearhead our growth ever since. Today, we're the most recognized brand in our niche in our country.

What sets Veljko apart isn't just his ability to run ads. His real value lies in strategic thinking: he sees the bigger picture, identifies what needs to happen, and turns it into actionable steps that directly impact our bottom line.

Honestly, I can't imagine working with a traditional agency. Veljko stopped being an external contractor long ago – he's part of our team and our brand.

Nevena Komazec
Founder of nude&rude

My team and I had the great opportunity to work closely with Veljko for over three years! He is very organised and structured, an excellent team player and extremely helpful! Yet, he remains calm under pressure and comes up with creative and strategic solutions.

While he has a fine eye for details, which is very important for media and digital campaigns, he can also keep the bigger picture in mind. Veljko is a flexible team player who can adapt quickly and contribute to a project. He is a great fellow worker with a positive attitude, and we would be happy to work with him again.

Rajma Barta
Founder of Neroli

I hired Veljko to develop our marketing strategy and run our ad campaigns. He helped us with everything from branding to lead generation, and his strategic approach delivered real results. He was proactive in identifying opportunities for growth and made valuable contributions to our success. What sets Veljko apart is his ability to think strategically about the business while executing on the tactics. I highly recommend him.

Filip Luneski
CMO of Lucid Green

As a creative agency, it is very important to us to have reliable partners that understand e-commerce deeply. Working in partnership with Veljko, we can offer a complete solution to a budding business, from the subtle art of building a compelling brand to the number-crunching work of customer acquisition.

Goran Jankuloski
Managing Partner at Ziska

Frequently asked questions

Do I need to commit long-term?
What if it doesn't work?
How quickly will I see results?
What's the difference between the two packages?
How involved do I need to be?
Do you work with my industry/niche?
What happens during the free consultations?
Can I start with Package 1 and upgrade later?
How many clients do you work with at once?
What if I'm already working with an agency?
Do you guarantee a specific ROAS?
What size brands do you work with?